Here, I trade pixels for punches and screens for stitches, handcrafting one-of-a-kind leather goods.
For over twenty years, I’ve built bold identities for pro sports teams—driving campaigns that make your heart pound. But behind every digital victory was a restless itch for something raw and hands-on. That’s why I launched Punched x Stitched as my unapologetic side hustle—while still leading creative strategy by day.
No mass production. No replicas. Just raw craftsmanship for the artists, the athletes, the outsiders and originals who refuse to blend in. Welcome to my side hustle—where every mark is as unique as you.
— Michael Benford
This Isn’t Just a Tagline.
It’s a Way of Showing Up.
PUNCH FIRST is about leading with guts.
It’s taking the first swing. Choosing bold over safe.
Putting your mark on the world by doing what you love.
STITCH LATER is about doing the work that holds it all together.
The grit behind the flash. The hours no one sees.
The precision. The process. The patience.
I build with my hands, for people who move with purpose.
For the artists, the athletes, the outsiders and originals.
For those who refuse to fit in and know that raw doesn’t mean unfinished—It means real. It means honest. It means yours.
